I went to the dentist the other day to have my eyes checked.
If something seems inherently wrong with the above sentence, it is because there is. A dentist is an expert in teeth, and as educated on your mouth as they may be, thinking they can also diagnose your vision issues is short-sighted. Experts exist for a reason, and you know that a dentist can help you fix your cavities, an optometrist can prescribe you glasses, and their expertise never intersects.
Armed with this knowledge, it is curious that people are willing to trust the safety of their family to a company that does not specialize in home security. Rogers, AT&T and Comcast have all entered the home security market, yet none of them are known primarily for security. Those companies and the brands attached to them are known as cable or telephone providers. This is problematic for several reasons.
First, as a deterrent, a telecom has no value. Having an AT&T lawn sign is good advertising for the company, but won’t prevent a break-in from a burglar.
Secondly, the level of service you get these companies will not be what you should expect from a company specializing in security. As yourself, have you ever called Comcast and had zero hold time before talking to a live person? Does this make you feel secure about their response time during a home invasion?
Lastly, these companies are jacks of all trades and masters of none. Rogers is known as a media company, and they have their hands on magazines, tv stations, and cell phones. They are the epitome of a dentist trying to be an optometrist, with the high prices dentists are known for to match.
When looking for home security, stick with a company that focuses solely on security and not on a little bit of everything. Choose a company that has a vested interest in your family’s safety and not just on padding their company’s bottom line through incessant bundling. And above all else, if an optometrist comes at you with a dental drill, run! Keep your loved ones safe with real security experts.
This week it was announced that AT&T will be buying DirecTV for approximately $50 billion dollars. Not only does that completely change the media landscape, giving consumers less choice with their cable, it also affects the world of home security.
DirecTV in 2013 bought a small DIY home alarm company called Lifeshield. The idea was to be able to add home security as a bundled service to DirecTV customers. If even an incredibly small amount of DirecTV subscribers decided to add the service, it would result in huge numbers for Lifeshield and home recurring revenue for DirecTV.
From the point of the purchase to mid-2014, DirecTV and Lifeshield were working on integrating the company/product, figuring out how to make the acquisition work.
How does AT&T buying DirecTV effect the Lifeshield product? AT&T has their own home alarm product, Digital Life, so the acquisition of DirecTV by AT&T essentially means the end of Lifeshield. The Lifeshield product has some interesting features, however it’s obvious to see that this wasn’t the reason they bought the company, but rather the massive subscriber base for their cable services was. Lifeshield does not fit into their business strategy and the acquisition means it’s over for Lifeshield.
I’m not sure what this means to current Lifeshield subscribers. Perhaps another DIY home alarm company, like Protect America or Frontpoint will acquire the accounts. Or perhaps they’ll be replaced with an AT&T Digital Life home alarm system. There also is the possibility of the company ceasing services and Lifeshield subscribers just having their systems turned off.
If you are currently looking for a DIY home alarm system, there are many other options out there. Look for a home alarm that requires no contract and has a low monthly monitoring rate under $20/month. DIY home security is the way to go, as with the ease of new technology, installers are no longer necessary.
We at Think Protection look forward to seeing how the AT&T/DirecTV deal works out and seeing what happens with Lifeshield. We’ve been wrong before, however, we strongly believe that we’ve seen the end of the Lifeshield product.