I went to the dentist the other day to have my eyes checked.
If something seems inherently wrong with the above sentence, it is because there is. A dentist is an expert in teeth, and as educated on your mouth as they may be, thinking they can also diagnose your vision issues is short-sighted. Experts exist for a reason, and you know that a dentist can help you fix your cavities, an optometrist can prescribe you glasses, and their expertise never intersects.
Armed with this knowledge, it is curious that people are willing to trust the safety of their family to a company that does not specialize in home security. Rogers, AT&T and Comcast have all entered the home security market, yet none of them are known primarily for security. Those companies and the brands attached to them are known as cable or telephone providers. This is problematic for several reasons.
First, as a deterrent, a telecom has no value. Having an AT&T lawn sign is good advertising for the company, but won’t prevent a break-in from a burglar.
Secondly, the level of service you get these companies will not be what you should expect from a company specializing in security. As yourself, have you ever called Comcast and had zero hold time before talking to a live person? Does this make you feel secure about their response time during a home invasion?
Lastly, these companies are jacks of all trades and masters of none. Rogers is known as a media company, and they have their hands on magazines, tv stations, and cell phones. They are the epitome of a dentist trying to be an optometrist, with the high prices dentists are known for to match.
When looking for home security, stick with a company that focuses solely on security and not on a little bit of everything. Choose a company that has a vested interest in your family’s safety and not just on padding their company’s bottom line through incessant bundling. And above all else, if an optometrist comes at you with a dental drill, run! Keep your loved ones safe with real security experts.
This week it was announced that AT&T will be buying DirecTV for approximately $50 billion dollars. Not only does that completely change the media landscape, giving consumers less choice with their cable, it also affects the world of home security.
DirecTV in 2013 bought a small DIY home alarm company called Lifeshield. The idea was to be able to add home security as a bundled service to DirecTV customers. If even an incredibly small amount of DirecTV subscribers decided to add the service, it would result in huge numbers for Lifeshield and home recurring revenue for DirecTV.
From the point of the purchase to mid-2014, DirecTV and Lifeshield were working on integrating the company/product, figuring out how to make the acquisition work.
How does AT&T buying DirecTV effect the Lifeshield product? AT&T has their own home alarm product, Digital Life, so the acquisition of DirecTV by AT&T essentially means the end of Lifeshield. The Lifeshield product has some interesting features, however it’s obvious to see that this wasn’t the reason they bought the company, but rather the massive subscriber base for their cable services was. Lifeshield does not fit into their business strategy and the acquisition means it’s over for Lifeshield.
I’m not sure what this means to current Lifeshield subscribers. Perhaps another DIY home alarm company, like Protect America or Frontpoint will acquire the accounts. Or perhaps they’ll be replaced with an AT&T Digital Life home alarm system. There also is the possibility of the company ceasing services and Lifeshield subscribers just having their systems turned off.
If you are currently looking for a DIY home alarm system, there are many other options out there. Look for a home alarm that requires no contract and has a low monthly monitoring rate under $20/month. DIY home security is the way to go, as with the ease of new technology, installers are no longer necessary.
We at Think Protection look forward to seeing how the AT&T/DirecTV deal works out and seeing what happens with Lifeshield. We’ve been wrong before, however, we strongly believe that we’ve seen the end of the Lifeshield product.
Congratulations! You took the plunge and got married!
Marriage can be one of the most rewarding events in your life, and a time for great celebration. You are building a life together with a partner and the future is incredibly bright! What could possibly bring this feeling down? The state of euphoria known as the honeymoon phase brings a lot of highs, but that feeling won’t protect you from possible danger, so you have to plan to keep you, your partner and your future safe. Here are some tips for Newlyweds:
– When planning your honeymoon, ensure that you prepare everything well in advance. Pick a resort with good reviews in an area that is reputable. Avoid potentially dangerous situations such as taking cabs alone or late nights on the beach. Make sure your friends and family know where you are staying and have an emergency contact number you can be reached at, and make sure you know where the nearest embassy is. Finally, make sure your passport is up to date and keep it locked up in your hotel room’s safe.- Get insurance for your home before you leave. You are building a life together, so protect your assets from something catastrophic. If anything happens while you are away, you want to be protected financially.
– Practice general safety online. You will feel tempted to post a countdown to your honeymoon on Twitter, Facebook and Google Plus so that all of your friends and family know how excited you are, but it’s never wise to advertise that your home will be unprotected for an extended period of time. Do you really know every person on your friends list? Are your privacy settings enough to stop strangers from looking at your profile? Wait until you are home to post how great the trip was and that picture of you swimming with dolphins.
-You have your trip booked, your online privacy protected and insurance to protect you in case of the worst. What else will you need? Undoubtedly, every newlywed needs to invest in a home security system. You need to Think Protection. The benefits of protecting your home with Think Protection are numerous. The insurance plan you just got? You should get a big discount on it by having a home alarm. The person who checked out Facebook and wanted to check out your home? They will be frightened off by our live two-way voice alarm system. And you will feel tremendous peace of mind knowing you will come back to a safe and secure home.
Newlyweds need to protect their future lives together and you need protection from a real security company. Rogers, AT&T, Protect America, Frontpoint, Comcast Xfinity and other cable providers are not truly focused on home protection. Other providers such as ADT and Vivint are expensive and as a newlywed, every dollar counts.
Think price, think protection, think value when choosing your home security company!
Here’s to a great future!