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Why Criminals Go To The Front Door Before Breaking In

As time goes on more and more people are being subject to break-ins. In society today people are purchasing more and more high-end goods that they wish to protect in all of their homes and or businesses. So criminals are taking advantage of this opportunity and studying their victims for the best opportunity to break and enter.

Have you ever wondered why a criminal will go to your front door first before ever attempting to break in? The answer is, criminals now a day are just getting smarter. What I mean, criminals are starting to study your patterns and by going to the front door peeking in or even knocking could very well tell the criminal that you’re not home. This is becoming more and more common as were seeing many more break-ins with forced front door entry. This also gives criminals the ability to work in groups; if the criminal approaches your front door and notices that you’re not home they can secure the front and have someone force their way in through the back entrance.

So you’re probably thinking right now if you don’t have a security system that you’re not safe and if you do have a system you’re well taken care of. There is some truth to both scenarios, but as a customer you really need to dig deeper and do your homework. Paying a monthly bill for a security system you have or looking for the best security system that you are led to believe is out there doesn’t always give you the security need you are looking for. Remember when the criminal is in your house you want to get them out as fast as possible so having something like two way voice will do just that. Companies like Rogers, Vivint and ADT don’t offer that as a standard package, you would think they do with the amount of money they are charging you month to month.

It’s easy to be swayed by big box companies saying they have the best system out there. The majority of these companies aren’t even alarm companies. There focus is on other products and services, but due to their size and greediness they look to promise poor customers that they are receiving the best security out there for the best price. That couldn’t be any further from the truth as Rogers Smart Home Monitoring is a prime example. How does a company like Rogers provide security to customers when they have spent all their time promoting and revolutionizing TV, Internet and home phone? I don’t know about you but that gives me little to no faith that they are going to be able to truly keep my family and me secure.

Don’t think for one second that criminals don’t think like this either. Criminals are well aware of the security systems out there and will target houses with Rogers Smart Home Monitoring, Vivint and ADT signs on their front lawn because they know those companies are not in business to secure homes but rather make money. At the end of the day all the gadgets, shiny fancy equipment and promises that Rogers, Protect America, CPI, Protectron, Vivint and ADT give you to make you feel good about paying those crazy high monthly fees will not protect you from criminals trying to break in through the front door.

So if you have an alarm company or looking for one, be sure to investigate how they do business and where they are located and what you are getting for the price you are paying. So if you ever have a criminal creeping around your neighborhood you want to be confident in knowing that you really do have the best system for your home which will make that criminal think twice before approaching your front door.

Why Do Home Alarm Companies Charge Such High Prices?

Alarm companies charge varying upfront rates and monthly charges for their services. These can range anywhere from $99 upfront to hundreds of dollars and then monthly rates can range from $20/month to over $60/month. When looking at these amounts, we have to ask ourselves, why do alarm companies charge such high prices for their equipment and services?

The answer is simple – because they can.

The home security market is elastic. An alarm company will typically charge as much as they can, while remaining to acquire new customers. If the customer will pay the amount, then the company will charge it. Once the business volume is established, the company becomes locked into those prices.

AlarmForce charges $25/month for two-way voice security, CPI is around $30/month, ADT’s prices range from $29.99/month to $40/month for two-way voice protection and Vivint’s packages can from $49.99/month to as high as $70/month.

ADT and Protectron have dealers, so the pricing on their monthly monitoring ranges. AlarmForce, Frontpoint, Protect America, CPI, Ackerman, Bay Alarm and Vivint do not, so it’s more of a fixed price depending on features and equipment.

Prices range based on amount of equipment, type of monitoring, if home automation features are included, and the company’s feeling on what the market will pay for service. Supply and demand is a constant amongst the industry – however, different companies have differing views on what truly equals the best value for their customers.

Beyond that, alarm companies understand that it’s always easier to raise prices than lower them. When prices are raised, the company benefits but the customer loses out. Typically, most home alarm companies have it written into their contracts that they reserve the right to raise the monthly monitoring rates at anytime. And they do.

It’s hard for an alarm company to lower their monthly monitoring prices due to the negative effect it would have on the bottom line. If you already have 5,000 customers and you lowered your monthly monitoring prices by a $1 for new customers, then old customers would want the discount as well, or they’d cancel their contracts. Once the discount is given, then suddenly the alarm company is now down $5000 per month. The rebound effect is huge, which is why it’s almost never done.

So in summary, the main reason why home security companies charge the high amounts they do per month is because the market allows it. If prospective home alarm shoppers stopped going with these high priced home alarm solutions, like ADT and Vivint, then they’d be forced to charge less. Plus if another alarm company came into the market offering a lower cost solution for protection, customers would think of going elsewhere.

The alarm market dictates how much the companies can charge.

 

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